Other helpful sources

The facts

Kidfluence

Preventing brainwashing

Targeting who and why?

what paediatricians recommend

Behavioural effect

The ‘home effect’

Encouraging healthy lifestyles

America’s food revolution

Charity foundations for kids

Examples of negative ads

Suggestions

Here are the 10 steps on how you can protect your child from harmful advertisements:

10 key points

1) Identify the intended and unintended messages of the ad
2) Build child's knowledge on the advertised topic
3) Build child's self-esteem
4) Build child's ability to distinguish real world from virtual world
5) Primary care giver must build credibility
6) Frame the goals of the mediation
7) Explain the intended and unintended effects of the ad
8) Constantly reinforce your position
9) Less than 7.5 hours a day of media exposure
10) Make complaints about harmful ads to Self-Regulation Organisation