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Journal Title:The Journal of Consumer Research
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts by Marian Friestad and Peter Wright

This peer-reviewed journal entry is based around a model that has been put forward by  MarianFriestad and Peter Wright. This model explains how both the person persuading and the target formulate and react/ cope with persuasion attempts. This journal entry also relates to the research done by marketers on the specific population class they want to target 

http://0-www.jstor.org.mercury.concordia.ca/stable/2489738?seq=1&Search=yes&term=persuasion&list=hide&searchUri=/action/doBasicSearch%3FQuery%3Dpersuasion%26
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