PARENTAL MEDIATION OF ADVERTISING AND CONSUMER
COMMUNICATION: THE EFFECTIVENESS OF PARENTAL INTERVENTION ON
YOUNG CHILDREN’S MATERIALISTIC ATTITUDES by:  Jennifer Laigh Charoff, M.A.

This article is a study describing how parents can help prevent their children from the negative effects of advertisements, whether they are intended or unintended.
This article can be found on Proquest database under the key words: parental and mediation and advertising

http://0-proquest.umi.com.mercury.concordia.ca/pqdweb?index=4&sid=1&srchmode=2&vinst=PROD&fmt=6&startpage=-1&clientid=10306&vname=PQD&RQT=309&did=1472127171&scaling=
FULL&ts=1289277961&vtype=PQD&rqt=309&TS=1289277973&clientId=10306